Affiliated Data Science Experts

Tony Page, MSc, MBA - xIQ Family of Companies

Tony Page, MSc, MBA

Chief Executive Officer

Voxx Analytics and the xIQ Family of Companies

12862 Garden Grove Blvd., Suite B

Garden Grove, CA 92843 USA

Phone: 714-489-2015

https://www.voxxanalytics.com


  • Page has more than 30 years of experience creating and delivering industry-transforming strategic intelligence solutions to conscious capitalists in the health, education, and social-service sectors.
  • In his past career in the U.S. intelligence community, Page led critical global intelligence operations on behalf of multiple strategic-analysis organizations in the U.S. and abroad—facilitating the responsible spread of democratic principles worldwide and contributing to global gains in human wellbeing, productive capacity, and socioeconomic development.
  • Foreseeing the near-absolute transparency that data science would create across stakeholders in the U.S. healthcare system—and recognizing the opportunity to create a differential advantage for mission-driven innovators, entrepreneurs, and executives—Tony productized advanced government intelligence methodologies to create a suite of analytical platforms (for market access, market messaging, and market engagement) that could empower healthcare's "good actors” to overcome outdated modes of business behavior.
  • With the best of the best in BioPharma as subscribers—and with the goal of supporting increasingly high-level stakeholders committed to responsible industry endpoints—the Company's groundbreaking analytics, strategy, and support services gave forward-looking clients unprecedented insight for executive decision making, delivering an unparalleled degree of internal transparency around their own and competitors' products, portfolios, and pipelines.
  • Today, Page and his team are leading the charge in bringing performance, outcomes, and impact analytics to a broader base of companies and professional roles—all to support a better functioning society.
  • Page has a Master of Science degree from National Intelligence University and an MBA from the Peter F. Drucker and Masatoshi Ito Graduate School of Management, where he studied with and personally assisted Peter F. Drucker and other world-renowned faculty members.

Daniel Vesely, BA, MBA - xIQ Family of Companies

Daniel Vesely, BA, MBA

President and Chief Operating Officer

Voxx Analytics and the xIQ Family of Companies

12862 Garden Grove Blvd., Suite B

Garden Grove, CA 92843 USA

https://www.voxxanalytics.com


  • With more than 30 years of experience in world-class brand development, communications, and public affairs, Vesely is supporting the responsible transformation of the U.S. healthcare system by applying skills honed at the highest levels of global politics.
  • Beginning as a journalist in Czechoslovakia in the late 1980s, Vesely was actively involved in the overthrow of the communist regime. He subsequently served as Press Secretary for the Czech Embassy in Washington DC and Senior Policy Advisor to the President of the new Czech Republic, Vaclav Havel—assuring the revitalized nation embodied the best of democratic principles.
  • In recognition of his role in the reconstruction of a democratic nation, he was granted a full scholarship to study with Peter F. Drucker at the Peter F. Drucker and Masatoshi Ito Graduate School of Management within the world-renowned Claremont Colleges. He is one of the few individuals worldwide to receive a letter of recommendation from Drucker himself.
  • Upon graduation, Vesely joined a boutique management consulting firm specializing in preemptive market leadership strategies for companies at the convergence of the healthcare, business-to-business, and information technology (HC-IT-B2B) sectors. 
  • Quickly advancing to Partner, he was instrumental in the Company's growth for acquisition by an investor-owned X-as-a-Service (XaaS) cloud-based platform development company.
  • Heading the management consulting practice for that organization, Vesely provided guidance to a broad range of healthcare clients interested in (1) adopting impartial health-related data standards, (2) understanding evolving scope-of-practice laws, and (3) implementing new code sets in support of provider-agnostic healthcare research, management, and commerce.
  • Recognizing the need for broad-based industry intelligence work to support healthcare's most impactful breakthroughs and best practices, Vesely helped a business associate and fellow Drucker MBA alumnus (Tony Page) reacquire ReimbursementIQ (then HealthIQ) from Parexel. 
  • Vesely and Page then co-founded a next-generation version of the xIQ Family of Companies, leading to a rapid series of research, analytics, and consulting innovations (some patented) that created a new gold-standard in market access, messaging, and engagement analytics.
  • Daniel earned his MBA with high honors from the Drucker School of Management, and an emphasis in strategy, general management, and marketing. His undergraduate degree is in journalism and public relations from the Charles University in Prague, the Czech Republic.

Ryan Peeler, BSc, MBS - xIQ Family of Companies

Ryan Peeler, BSc, MBS

Chief Innovation Officer

Voxx Analytics and the xIQ Family of Companies

12862 Garden Grove Blvd., Suite 250

Garden Grove, CA 92843 USA

https://www.voxxanalytics.com


  • Peeler leads Voxx Analytics, ReimbursementIQ’s sister company focused on network analytics, content analytics, and impact analytics. 
  • He pioneered the use of technology-enabled network analytics—using advanced algorithms  and machine learning to identify and map relationships among various key opinion leaders  (e.g., science KOLs, market access KOLs, and outcomes-focused KOLs) in support of legitimate healthcare breakthroughs and best practices. 
  • His deliverables help Health Economics, Medical Affairs,Market Access, HEOR/Value, and Benefit Plan Design experts build product awareness, market access, and real-world evidence (RWE) in support of the proper use of novel healthcare interventions, such as new pharmaceuticals, biologics, medical devices, medical foods, healthcare services, and self-care interventions.
  • Peeler's peer-reviewed articles have appeared in scientific, technical, and medical (STM) journals on genetics, evolution, climate change, natural language processing, and network analysis. He has contributed to text books on biomedical semantics, evolution through hybridization, and business communications—and he holds a patent in network analytics.
  • Keeping Voxx Analytics at the forefront of healthcare data science since 2006, Peeler and his team recently earned the Company a Cool Vendor designation from Gartner (one of only five Cool Vendors in all of the Life Sciences). 
  • As an undergraduate at the University of Georgia, Peeler double-majored in Biology and Genetics. He received his Master of Business and Science (MBS) from the Keck Graduate Institute of Applied Life Sciences in Claremont, California, where he focused on strategy, leadership, management, entrepreneurship, and product innovation.
  • An amateur magician and stand-up comic with a penchant for brewing beer, Peeler quips that he was Time Magazine Person of the Year in 2006 (the year of “You”). He was featured in OC Metro’s "Forty under 40” issue in 2013 and enjoys woodworking, 3D printing, and not overanalyzing in his cherished roles as father and husband.

Ed Silverman, PhD - xIQ Family of Companies

Ed Silverman, PhD

Chief Data Officer

Voxx Analytics and the xIQ Family of Companies

12862 Garden Grove Blvd., Suite 250

Garden Grove, CA 92843 USA

https://www.voxxanalytics.com


  • Ed Silverman is a life science expert, scientific problem-solver, and biomedical communications specialist who offers world-class competencies in data analytics, scientific collaboration networks, and evidence-based criticism of biomedical publications.
  • Silverman's ability to create breakthroughs and best practices in data science and drug development stems from strong bench-science capabilities and a translational mindset. He has not only advanced the fields of differential gene expression, monoclonal antibody development, and memory retention and loss; but also developed a novel assay for measuring anti-fungal properties, a method for assessing the brain impact of cellular telephones, and a market-leading system for assuring the commercial success of groundbreaking biopharmaceuticals.
  • With training in molecular biology, genetics and epigenetics, and biochemistry, Silverman manages clients in the BioPharma and MedTech industries and oversees the Voxx Analytics team focused on Key Opinion Leaders (KOLs), Market Access drivers, and Real-World Evidence (RWE) development toward value accountability.
  • An relentless knowledge seeker and practiced public speaker, Silverman previously served as an adjunct professor of Biology at Chapman University; won a Baxter Postdoctoral Fellowship at the world-renowned California Institute of Technology (CalTech); and is widely recognized for his skills in medical writing, data analytics, and visualization technologies.
  • A committed father of three, former Eagle Scout, and advocate of Boy Scouts of America and Girl Scouts of the USA, Silverman holds a PhD in Biological Sciences from City of Hope Graduate School of Biological Sciences and an undergraduate degree in Molecular Biology from Johns Hopkins University.

Mariam-Eghbal-Ahmadi, MSc, MBA - xIQ Family of Companies

Mariam Eghbal-Ahmadi, MSc, MBA

Chief Client Officer

Voxx Analytics and the xIQ Family of Companies

12862 Garden Grove Blvd., Suite 250

Garden Grove, CA 92843 USA

https://www.voxxanalytics.com


  • Mariam Eghbal-Ahmadi is a principled, discerning, and compassionate value strategist who has worked with the xIQ Family of Companies for nearly two decades, transitioning from managing global business operations to identifying high-impact, next-generation health industry solutions that empower clients to achieve performance jumpstarts or turnarounds—all while helping to improve the human condition.
  • Skilled in mobilizing transdisciplinary and cross-functional teams around mission, Eghbal-Ahmadi applies advanced qualitative research, analytics, and strategies to design market-leading features and benefits into clients’ next-generation products, services, and solutions. She has an uncanny ability to see what has already happened that has yet to have full impact, and she is known for her resiliency and willingness to roll up her sleeves to get any task completed. 
  • Because of her relentless focus on quality, timeliness, and effectiveness, her clients gain groundbreaking insights and capabilities that empower them to establish new gold standards in market, corporate, and product performance. 
  • Internally, Eghbal-Ahmadi has broad and deep knowledge of the three pivotal xIQ platforms (i.e., market access, market messaging, market engagement) and wields them to help peers build intuitive and impactful intelligence products. As Managing Director of Market Analytics and Strategic Intelligence, she (1) oversaw corporate operations in the U.S., India, and the Czech Republic; (2) expanded data harvesting capabilities into emerging digital marketing channels; and (3) broadened marketing content collection through new provider networks in emerging European markets (outside EU5).  As Director of Operations, Program Director, and Project Director, she designed and oversaw competitive intelligence initiatives on behalf of BioPharma, MedTech, and Healthcare organizations.
  • Eghbal-Ahmadi has been serving as an adjunct professor since 2013, at the California State University,  Los Angeles, College of Business and Economics; and she is a lecturer in the Master of Science in Healthcare Decision Analysis (HCDA) Program at the University of Southern California School of Pharmacy and Department of Clinical Pharmacy and Pharmaceutical Economics and Policy.
  • A dedicated parent and charitable advocate for healthy families and human empowerment, she has volunteered on adult health literacy initiatives, invested in the emotional development of foster children, and donated to a broad range of non-profit causes ranging from research institutes to food pantries.
  • Eghbal-Ahmadi was previously a Laboratory Manager and Research Associate at the University of California, Irvine, Departments of Anatomy and Neurobiology and Pediatrics. She has numerous scientific, technical, and medical (STM) publications; holds a Master of Science Degree in Biology and Neurobiology from the University of California at Irvine; and earned an MBA from the Peter F. Drucker and Masatoshi Ito Graduate School of Management.

Affiliated Plain Language Experts

Michael Villaire, BA, MSc - Institute for Healthcare Advancement

Michael Villaire, BA, MSc

President and Chief Executive Officer

Institute for Healthcare Advancement

501 S. Idaho St., Suite 300

La Habra, CA 90631 USA

Phone: +1 800-434-4633

http://www.iha4health.org


  • Michael Villaire is the CEO of the Institute for Healthcare Advancement (IHA), a nonprofit healthcare public charity dedicated to improving health literacy and empowering people to achieve better health.
  • Villaire produces the IHA's annual Health Literacy Conference, has written numerous articles on Plain Language communications, and lectures nationally on related topics.
  • He is the co-author of the textbook Health Literacy in Primary Care: A Clinician's Guide and the easy-to-read, self-help book What To Do When Your Child Is Heavy
  • An adjunct faculty member at Brandman University in Irvine, California, he teaches a health literacy course for the Master of Science in Health Risk and Crisis Communication program. 
  • Villaire's background includes 20 years as an editor in healthcare publishing, assuring the quality of peer-reviewed journals in hospital administration and nursing, news magazines for physicians, and innovative online healthcare portals. 
  • He helped redesign and launch several scientific, technically, and medical (STM) journals, and managed the development of a multimedia, interactive curriculum in critical care. 
  • Villaire earned a Bachelor's degree in English and Communications from Western Michigan University, Kalamazoo, Michigan. 
  • He earned a Master's Degree in Science, Organizational Leadership, and Management from the University of La Verne in California, with a Master's thesis focused on the adequacy of patient education materials in community clinics.

Nick Collatos, BSc

Nick Collatos, BSc

Chief Operating Officer and VP of Business Development

The Institute for Healthcare Advancement

501 S. Idaho St., Suite 300

La Habra, CA 90631 USA

Phone: +1 800-434-4633

http://www.iha4health.org


  • Nicholas C. Collatos is a publishing industry veteran with more than 30 years of experience conceptualizing, launching, and growing groundbreaking publications in consumer and scientific, technical, and medical (STM) markets. 
  • He is an expert in market analysis, business planning, and forecasting for print and digital product innovation, strategic alliance-‐building, multi-­channel audience and subscription development, circulation management, customer service and retention, and regulatory compliance.
  • He has a BSc in Business Management from California State University in Northridge.

Janet Ohene-Frempong, MSc - Institute for Healthcare Advancement

Janet Ohene-Frempong, MSc

Program Director / Project Director

Institute for Healthcare Advancement


  • Janet Ohene-Frempong (o-HEN-ee frem-PONG) is a Plain Language and cross-cultural communication consultant with over 25 years of experience advancing theory and practice in patient and provider communications.
  • As President of J O Frempong & Associates, Inc., she offers a broad range of communication-related services, including directing consumer research projects, designing health literacy programs, running health literacy seminars, delivering Plain Language presentations, providing Plain Language coaching, creating health-related content, and more.
  • As the past Director of the Health Literacy Project at the Health Promotion Council of Southeastern Pennsylvania, she has conducted workshops and created Plain Language solutions for a wide range of health industry stakeholders, including health and human services agencies, health insurance companies, hospitals and health systems, biopharmaceutical companies, medical publishers, and schools of health sciences  (e.g., medicine, nursing, and allied health). 
  • A national conference speaker and workshop facilitator, Ohene-Frempong is co-author of Literacy, Health and the Law: An Exploration of the Law and the Plight of Marginal Readers within the Health Care System, a monograph for health system and pharmaceutical industry administrators and risk managers.
  • She co-authored a chapter entitled “Health Care for African Americans” in Rethinking Ethnicity and Health Care, a discussion of the role of marginal literacy as a barrier to optimal care. 
  • Ohene-Frempong has served on national advisory boards, was a founding member of the Clear Language Group, and was the fourth winner of the IHA Health Literacy Hero Award.



Jann Keenan, EdSc - Institute for Healthcare Advancement

Jann Keenan, EdSc

Program Director / Project Director

Institute for Healthcare Advancement

http://www.iha4health.org


  • Jann Keenan has advocated for the health and welfare of patients for more than 25 years, leading the design, implementation, and evaluation of comprehensive social marketing campaigns with health education theory at their core. 
  • As an advocate for Plain Language transformations in large organizations, she helps senior leadership teams create the objectives, strategies, policies, structures, systems, processes, and standards that lead to clear and effective communications and enhanced health equity.
  • As a mentor to newcomers in the field of health literacy,  she offers training that equips participants to “hit the ground running”--including a high-demand three-day advanced Plain Language writing workshop. 
  • As a Plain Language Project Director and Public Health Educator, she promotes clear communications to improve patient outcomes. As a featured speaker, she has presented at the U.S. Department of Health and Human Services (HHS) Centers for Medicare and Medicaid Services; the U.S. Department of Agriculture (USDA) Health Groups,  Joint Commission, Harvard University, Joint Commission, Kidney Fund, World Pharmacology, and more.
  • Keenan developed the Agency for Healthcare Research and Quality (AHRQ) curriculum for shared decision making and led a national train-the-trainer program which resulted in 800 health professionals gaining certification as trainers in shared decision-making.
  • Her health literacy articles have been published in American Family Physician, Vascular Health & Risk Management, Correct Care, and Pharmaceutical Executive. 
  • She is highly skilled in Plain Language writing and design for print and multi-media materials--with a focus on communications that can support the Triple/Quadruple Aim of reduced per capita costs, improved population health, and enhanced patient and provider experiences. She writes and produces MP3s and DVDs for HHS Centers for Disease Control and Prevention (CDC), the National Cancer Institute (NCI), and Maryland Special Supplemental Nutrition Program for Women, Infants, and Children (WIC).
  • A proponent of medical adherence and compliant OTC product labeling, Keenan (1) creates nationally recognized booklets, posters, newsletters, and curricula; (2) designs websites, kiosks, and exhibits (e.g., for Pfizer, Yale, NLM, and Brigham & Women’s); (3) delivers comprehensive social marketing campaigns with health literacy at their core; (4) runs focus groups so clients know their approach is spot on; and (5) introduces solutions to health disparities.
  • In honor of her work toward improved health policy and practice, Keenan received Maryland’s Governor’s Award, Maryland’s Black Legislative Caucus, and Maryland’s House of Delegates Citations.
  • In 1995, Keenen formed a health literacy consultancy called The Keenan Group, in Maryland.
  • In 2006, she opened a second office in New York.
  • She received her EdS in instructional design from Indiana University and later received IU’s Distinguished Alumni Award for making exemplary contributions to her community and the nation through professional service, public service, and civic activities. 
  • She has since received Health Literacy Hero Awards from IHA and Maryland’s Horowitz Center for Health Literacy.